Your custom publication begins with a message – your message – and evolves to suit your company brand, products or services, and overall marketing strategy. Whether that be to share your history, introduce your staff or a new product line, promote a specific event or even just share an idea... the final outcome will be exclusive to your company and its partners.

STEP 1: Content - what goes inside?

Think of your custom publication as a menu at a restaurant, and your audience as the diner. What pictures and descriptions would best promote each dish? All publications are unique, depending largely on the desired result and audience, but most will follow guidelines. 

But don't worry too much about what to say. After a thorough discussion, and based primarily on what your intention is with the project, our team will help to determine what should be said, who should say it, what order to say it in – and then write it for you!

STEP 2: Publication size, style or quality

When it comes to variation in size, style and paper quality, the sky is the limit!  The desired audience, distribution methods, content and even product/service lineup can all influence the decision.  However, to keep it simple (and cost-effective), we usually recommend keeping to a standard size like a magazine or booklet.

The layout, fonts and design of the final product will be done to match the branding and advertising already in place for your company – or, if that doesn't yet exist, we'll come up with one that suits your style.

STEP 3: Distribution & delivery to your audience

Having copies in your office, showroom or atlocal retail stores is a great start. However, taking advantage of local distribution to reach your target audience will provide maximum coverage.

Dattcom will assist in determining the best and most economical means to distribute your publication based on both audience profile and location, using local methods, such as:

• Direct mail to your client list

• Direct mail to all homes or businesses in a geographic area

• Inserting in existing products like newspapers, flyers or other magazines

• Distribution through local related associations.

STEP 4: Advertising support from clients

Your publication is much more than self-promotion... it is a chance to increase awareness, share a common message and drive your business.  Your partners – clients, suppliers, retailers, contractors, financiers – all benefit from your continued growth and success.

Your publication can include support advertising, profiles and directories, sold to your list of partners and suppliers – helping you to absorb the associated investment. Dattcom will assist in all areas of ad sales, design, invoicing and coordination.

STEP 5: Digital edition for online viewing

We provide the ability to have your publication reproduced in a digital edition that will look and read just like your printed version, complete with turning pages, indexing, printing/downloading options. 

The digital edition is displayed in a user-friendly window on your computer, tablet or mobile device and can include hyper-linked ads and content.  They can then be displayed on your company website and shared on social media platforms to further promote your company.

STEP 6: How do we get started?

Easy. Just get in touch with us to talk more about what options are available and – if it works for you – see how best to proceed.

What we will provide:

• All content (layout, design, photography, copy writing and editing)

• Printing schedule & invoicing

• Distribution quotes, schedule & invoicing

• Ad sales, design, coordination and invoicing

What you can provide:

• Content, writing and photos (if desired/available)

• Contacts for story reference and supporting companies

• Confirmed testimonials

• Scheduled times for meetings, discussion, proofing